Mark Development

From the beginning, I was drawn to the idea of combining two iconic tools:

• A paperclip, symbolizing structure and digital organization
• A quill, representing inspiration, creativity, and the more analog side of writing

The quill isn’t just a writing tool—it’s a symbol of spontaneity, imperfection, and creative flow. I explored a few directions that played with the balance of formality and whimsy, eventually landing on a clean, rounded form that merges the energy of a pen stroke with the quiet utility of a paperclip. The final mark visually mirrors Evernote’s function: structured yet creative, simple yet expressive.

Typography

Bookmania was a natural fit. Its name alone nodded to the concept, but its form—rich in curves and expressive terminals—echoed the quill’s motion and complemented the organic structure of the logo.

• The terminal of the "r" evokes a droplet of ink
• The slope of the "E" mirrors the quill's curve
• The "t" provides just enough contrast to balance the rest of the letterforms, much like the mark itself

Brand Colors

I developed a rich yet adaptable color palette that worked across both light and dark interfaces. I paired muted, sophisticated tones with deeper accent shades to keep the brand feeling grounded but never dull. A custom icon set further reinforced the identity, with each icon echoing the curvature and balance of the main mark.

Digital Design

My favorite part of the project was applying the new branding to digital environments—particularly the Evernote app. I wanted to enhance the analog-inspired feel without sacrificing usability.

Key interface updates included:

• A homepage layout focused on ease of use, with “recent notes,” a scratch pad, and quick-access widgets placed within natural thumb reach
• Custom toolbar icons to reduce the visual clutter often found in note-taking apps
• A calm, spacious web design that supports focus and reflects Evernote’s mission to give users mental clarity

Everbook

To push the rebrand further, I created a conceptual product: the EverBook—a smart notebook designed to bridge the analog and digital worlds.

Features include high-quality paper designed for digitization, instant syncing with the Evernote app, and advanced handwriting recognition. It’s ideal for creatives, students, and professionals who want the feel of handwriting without losing digital organization.

Stationery & Extensions

To round out the system, I extended the branding to printed materials, incorporating motifs from classic filing systems and vintage office supplies. These grounded the visual language and made the brand feel both nostalgic and forward-thinking.